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Take Action Best Practices

WHAT TO DO TO UPGRADE YOUR BUSINESS

1. Add Policies

Do You Have:

  • Terms & Conditions
  • Privacy Policy
  • Terms of Use for Programs & Services
  • Contact Information
  • Disclaimers
  • Anything else that is legally required in your jurisdiction. 

2. Testimonials

Start pulling non-compliant testimonials. 

**Hint most will not be compliant and these are a huge RED FLAG.

Scrub your website, landing pages, & social media of incorrect testimonials.

This includes:

  • “facebook screenshots”
  • recycled testimonials
  • anything with numbers or resultsAgain grab the

Don’t Say That book –

https://dontsaythat.com/go/#a_aid=sdaigle

How to Market Compliantly
How to Market Compliantly

Begin the process of reaching out to past clients to obtain a:

  • proper testimonial release form
  • To provide testimonials WITHOUT results claims
DON'T SAY THAT BOOK

3. Update Current Offers

Update your current LIVE offers.

Talk a look at your landing pages, checkout pages, & social media content.

Review for marketing & compliance.
Things to be aware of:

Claims – income, results based, and/or lifestyle (sharing luxury vibes).

If you want to know the ins & outs of claims please reference this book authored by an FTC lawyer with REALLY PERTINENT INFORMATION.

 

DONT SAY THAT : https://dontsaythat.com/go/#a_aid=sdaigle

^^ This is an affiliate link, I will earn a small commission (very small LOL)

DON'T SAY THAT BOOK

4. Update Your Check Out Pages

Its Time To Update Your Check Out Pages:


There are very key and required items that must be on your checkout page (where clients put in their credit card information).

Example of Stripes Website List : https://docs.stripe.com/get-started/checklist/ 

5. Marketing & Sales Copy

  • Do an Audit on how you market and write copy.
  • This is the time to go through how you write copy and your overall marketing operations.
  • This is a big picture look at you do things.
  • Get clear on how you will be writing content moving forward.
  • Will you be moving to a more compliant way of business?
  • This is a time to update remaining landing pages and your overall website copy.
  • Take a look at your overall message & tone.

 

Again anything with results delete, delete, delete. 

If you have a lot of content that needs updating – I highly suggest using a software such as COMPLILY.

EXAMPLE is below – this is the results of a quick scan on a landing page where COMPLILY will tell you what is a violation

(it will also show you warnings as well). 

HIGHLY RECOMMEND.

I was able to review 3 landing pages with the free trial!

CHECK OUT COMPLILY

^^ this is an affiliate link , I will earn a commission. I stand by this being one of the most useful, time saving tools that will help you with overall compliance.

6. Review & Update Offers & Biz Structures

Make Sure You Have:

Contracts – for high ticket program & 1:1 – this is anything over 1K.

Review Pricing Models – can you handle your price points. I GO OVER THIS SUPER IN-DEPTH IN THE COURSE

POWERFUL BUSINES COURSE